Academic and Professional Appointments
2023 - current
Postdoctoral Research Fellow
Annenberg School for Communication
University of Pennsylvania
Faculty Supervisor: Prof. Joseph Cappella
2018 - 2023
Instructor of Record, Research and Teaching Assistant
School of Communication
The Ohio State University
2016 - 2018
Research Executive
Kantar Millward Brown (WPP Group), Shanghai, China
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Conducted research on advertising effectiveness, commercial campaign evaluation, and brand health tracking.
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Followed up each research project from research proposal to data analysis and final report.
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Served international and local brands, such as L'Oréal, Nescafé, Pizza Hut, Yili, etc.
Education
2018 - 2023
Ph.D. in Communication
The Ohio State University
Graduate interdisciplinary specialization: Quantitative Research Methods
Advisors: Profs. Zheng Joyce Wang, Robert Bond
2014 - 2016
M.S. in Communication
North Carolina State University
Advisor: Prof. Andrew Binder
2013 - 2014
M.A. in Communication and New Media
City University of Hong Kong
GPA: 3.82/4.00 with Distinction
2009 - 2013
B.A. in Advertising
Tianjin Foreign Studies University
GPA: 92/100 or 4.2/5 (ranked 1st among 46 students)
Peer Reviewed
Journal Articles
Li, Y., Wang, Z., & Li, Q. (2023). Presidential communication during the pandemic: a longitudinal examination of its relationship with partisan perceptions and behaviors in the United States. Human Communication Research, hqad025. https://doi-org/10.1093/hcr/hqad025
Li. Y., & Bond, R. M. (2023). Examining semantic (dis)similarity in news through news organizations' ideological similarity, similarity in truthfulness, and public engagement on social media: A network approach. Human Communication Research, 49(1), 47-60. https://doi.org/10.1093/hcr/hqac020
Li, Y., Gee, W., Jin, K., & Bond, R.M. (2023). Examining Homophily, Language Coordination, and Analytical Thinking in Web-Based Conversations About Vaccines on Reddit: Study Using Deep Neural Network Language Models and Computer-Assisted Conversational Analyses. Journal of Medical Internet Research, 25, e41882. https://doi.org/10.2196/41882
Li, Y., & Bond, R. M. (2022). Evidence of the persistence and consistency of social signatures. Applied Network Science, 7(1), 1–19. https://doi.org/10.1007/s41109-022-00448-0
Conference Papers
Li, Y., Wang, Z., Redbird, B., Lumpkin, R., Archit, D., Yang, K., & Cirtwill, P. (2022). The Partisan Divide and the Pandemic: “Bias” in Media Coverage, Media Selection, and Media Processing. Paper presented at the 2022 72nd annual convention of International Communication Association (ICA), Paris, France.
Wang, Z., Li, Y., & Li, Q. (2021, May). White House Communication and Its Impact on the Public during the Pandemic. Paper presented at the 2021 71th annual convention of International Communication Association (ICA), virtual online due to COVID-19.
Li, Y. (2016, November). How do People with an Interdependent Cultural Background Show Optimistic Bias? Exploring Optimistic Bias about Polluted Haze among Residents of Two Chinese Cities. Paper presented at the 2016 102nd annual convention of National Communication Association (NCA), Philadelphia, PA.
Li, Y. (2015, April). Predicting Chinese Individuals’ Intention to Have a Second Child: A Study Combining Social Norms Theory and the Theory of Reasoned Action. Paper presented at the 2015 106th annual convention of Eastern Communication Association (ECA), Philadelphia, PA.
Teaching Experience
Instructor of Record
COMM 3558 Social Media
SU23, OSU
COMM 3628 Contemporary Persuasion Theory
AU22, OSU
COMM 2367 Persuasive Communication
SP22, OSU
COMM 3163 Industry Research Methods
AU21, OSU
COMM 3444 Advertising and Society
SU21, OSU
COMM 3444 Communication Research Methods
SP21, OSU
COM 110 Public Speaking
AU15, NCSU
Teaching Assistant
COMM 2540 Introduction to Communication Technologies
AU20, OSU
COMM 3444 Advertising and Society
SP20, OSU
COMM 2331 Strategic Communication Principles
SP20, OSU
COM 257 Media History and Technology
SP15, OSU
COM 230 Introduction to Communication Theory
AU14, OSU
Skills & Expertise
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I am highly experienced in applying social network analysis, natural language processing, and machine learning to conduct "theory-led data-driven" research in communication and social science in general.
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I am proficient in R and Python. I also have experience using other statistical software, including STATA, SAS, MPlus, and SPSS.