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Academic and Professional Appointments

2023 - current

Postdoctoral Research Fellow
Annenberg School for Communication
University of Pennsylvania

Faculty Supervisor: Prof. Joseph Cappella

2018 - 2023

Instructor of Record, Research and Teaching Assistant
School of Communication
The Ohio State University

2016 - 2018

Research Executive
Kantar Millward Brown (WPP Group), Shanghai, China
  • Conducted research on advertising effectiveness, commercial campaign evaluation, and brand health tracking.

  • Followed up each research project from research proposal to data analysis and final report. 

  • Served international and local brands, such as L'Oréal, Nescafé, Pizza Hut, Yili, etc.


2018 - 2023

Ph.D. in Communication
The Ohio State University
Graduate interdisciplinary specialization: Quantitative Research Methods

Advisors: Profs. Zheng Joyce Wang, Robert Bond

2014 - 2016

M.S. in Communication
North Carolina State University

Advisor: Prof. Andrew Binder

2013 - 2014

M.A. in Communication and New Media
City University of Hong Kong

GPA: 3.82/4.00 with Distinction

2009 - 2013

B.A. in Advertising
Tianjin Foreign Studies University

GPA: 92/100 or 4.2/5 (ranked 1st among 46 students)

Peer Reviewed
Journal Articles

Li, Y., Wang, Z., & Li, Q. (2023). Presidential communication during the pandemic: a longitudinal examination of its relationship with partisan perceptions and behaviors in the United States. Human Communication Research, hqad025. https://doi-org/10.1093/hcr/hqad025

Li. Y., & Bond, R. M. (2023). Examining semantic (dis)similarity in news through news organizations' ideological similarity, similarity in truthfulness, and public engagement on social media: A network approach. Human Communication Research, 49(1), 47-60.

Li, Y., Gee, W., Jin, K., & Bond, R.M. (2023). Examining Homophily, Language Coordination, and Analytical Thinking in Web-Based Conversations About Vaccines on Reddit: Study Using Deep Neural Network Language Models and Computer-Assisted Conversational Analyses. Journal of Medical Internet Research, 25, e41882.

Li, Y., & Bond, R. M. (2022). Evidence of the persistence and consistency of social signatures. Applied Network Science, 7(1), 1–19.

Conference Papers

Li, Y., Wang, Z., Redbird, B., Lumpkin, R., Archit, D., Yang, K., & Cirtwill, P. (2022). The Partisan Divide and the Pandemic: “Bias” in Media Coverage, Media Selection, and Media Processing. Paper presented at the 2022 72nd annual convention of International Communication Association (ICA), Paris, France.

Wang, Z., Li, Y., & Li, Q. (2021, May). White House Communication and Its Impact on the Public during the Pandemic. Paper presented at the 2021 71th annual convention of International Communication Association (ICA), virtual online due to COVID-19.

Li, Y. (2016, November). How do People with an Interdependent Cultural Background Show Optimistic Bias? Exploring Optimistic Bias about Polluted Haze among Residents of Two Chinese Cities. Paper presented at the 2016 102nd annual convention of National Communication Association (NCA), Philadelphia, PA.

Li, Y. (2015, April). Predicting Chinese Individuals’ Intention to Have a Second Child: A Study Combining Social Norms Theory and the Theory of Reasoned Action. Paper presented at the 2015 106th annual convention of Eastern Communication Association (ECA), Philadelphia, PA.

Teaching Experience

Instructor of Record

COMM 3558 Social Media

COMM 3628 Contemporary Persuasion Theory

COMM 2367 Persuasive Communication

COMM 3163 Industry Research Methods

COMM 3444 Advertising and Society 

COMM 3444 Communication Research Methods

COM 110 Public Speaking 

Teaching Assistant

COMM 2540 Introduction to Communication Technologies 

COMM 3444 Advertising and Society 

COMM 2331 Strategic Communication Principles

COM 257 Media History and Technology

COM 230 Introduction to Communication Theory

Skills & Expertise

  • I am highly experienced in applying social network analysis, natural language processing, and machine learning to conduct "theory-led data-driven" research in communication and social science in general. 

  • I am proficient in R and Python. I also have experience using other statistical software, including STATA, SAS, MPlus, and SPSS.

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