2018 - 2023
Ph.D. in Communication
The Ohio State University
Graduate interdisciplinary specialization: Quantitative Research Methods
Advisors: Profs. Zheng Joyce Wang, Robert Bond
2014 - 2016
M.S. in Communication
North Carolina State University
Advisor: Prof. Andrew Binder
2013 - 2014
M.A. in Communication and New Media
City University of Hong Kong
GPA: 3.82/4.00 with Distinction
2009 - 2013
B.A. in Advertising
Tianjin Foreign Studies University
GPA: 92/100 or 4.2/5 (ranked 1st among 46 students)
Li, Y., & Bond, R. M. (2022). Evidence of the persistence and consistency of social signatures. Applied Network Science, 7(1), 1–19. https://doi.org/10.1007/s41109-022-00448-0
Li. Y., & Bond, R. M. (2022). Examining semantic (dis)similarity in news through news organizations' ideological similarity, similarity in truthfulness, and public engagement on social media: A network approach. Human Communication Research. https://doi.org/10.1093/hcr/hqac020
Li, Y., Wang, Z., & Li, Q. (2022). Presidential communication and partisan responses during the COVID-19 pandemic: A longitudinal examination. Human Communication Research. (second round of revise and resubmit)
Li, Y., Gee, W., Jin, K., & Bond, R.M. (2022). How do vaccine proponents and opponents interact with each other on social media? Examining selective exposure, language coordination, and analytical thinking in online conversations about vaccines. Journal of Medical Internet Research. (under review)
Li, Y., Wang, Z., Redbird, B., Lumpkin, R., Archit, D., Yang, K., & Cirtwill, P. (2022). The Partisan Divide and the Pandemic: “Bias” in Media Coverage, Media Selection, and Media Processing. Paper presented at the 2022 72nd annual convention of International Communication Association (ICA), Paris, France.
Wang, Z., Li, Y., & Li, Q. (2021, May). White House Communication and Its Impact on the Public during the Pandemic. Paper presented at the 2021 71th annual convention of International Communication Association (ICA), virtual online due to COVID-19.
Li, Y. (2016, November). How do People with an Interdependent Cultural Background Show Optimistic Bias? Exploring Optimistic Bias about Polluted Haze among Residents of Two Chinese Cities. Paper presented at the 2016 102nd annual convention of National Communication Association (NCA), Philadelphia, PA.
Li, Y. (2015, April). Predicting Chinese Individuals’ Intention to Have a Second Child: A Study Combining Social Norms Theory and the Theory of Reasoned Action. Paper presented at the 2015 106th annual convention of Eastern Communication Association (ECA), Philadelphia, PA.
Instructor of Record
COMM 3628 Contemporary Persuasion Theory
COMM 2367 Persuasive Communication
COMM 3163 Industry Research Methods
SEI: 4.67/5.0 (Section 1), 4.39/5.0 (Section 2)
COMM 3444 Advertising and Society
COMM 3444 Communication Research Methods
SEI: 4.71/5.0 (Section 1), 4.54/5.0 (Section 2)
COM 110 Public Speaking
COMM 2540 Introduction to Communication Technologies
COMM 3444 Advertising and Society
COMM 2331 Strategic Communication Principles
COM 257 Media History and Technology
COM 230 Introduction to Communication Theory
11/2016 - 05/2018
Kantar Millward Brown (WPP Group), Shanghai, China
Conducted research on advertising effectiveness, commercial campaign evaluation, and brand health tracking.
Followed up each research project from research proposal to data analysis and final report.
Served international and local brands, such as L'Oréal, Nescafé, Pizza Hut, Yili, etc.
Skills & Expertise
I am highly experienced in applying social network analysis, natural language processing, and machine learning to conduct "theory-led data-driven" research in communication and social science in general.
I am proficient in R and Python. I also have experience using other statistical software, including STATA, SAS, MPlus, and SPSS.